About WaystoCap

WaystoCap is building a marketplace for businesses to buy and sell goods all over Africa.

We help buyers and suppliers find trusted partners all over the continent; and help them through the entire trading process: from discovery to payments, terms, and delivery! We are on a mission to unlock trade in Africa, by creating transparency and trust in international trade.

We are backed by Y Combinator and Battery Ventures. Our headquarters are in:

Morocco and Spain; with offices in the UK, Benin and Burkina Faso too!

WaystoCap was named among the Technology Pioneers of 2018 by World Economic Forum.

About the role

As a Growth Marketer you will be

  • Create and optimize Paid Advertising campaigns to achieve our goals and target CPA, ROAS, ROI etc..
  • Create both organic and paid re-marketing campaigns in accordance with
    our re-marketing strategy across the growth marketing funnel
  • Analyze Data using our event analytics tools and to generate insights, and run relevant experiments
  • Create English and French copy-writing content for organic and paid growth marketing efforts
  • Create scripts to optimize work or automate tasks
  • Create or/and edit templates in HTML/CSS
  • Cross-functional collaboration with different team and stakeholders
  • Document experiments, and keep everything documented and transparent


If all this sounds interesting, it’s necessary for you to have:

  • Experience working within a fast-paced Paid and Organic Advertising environment (especially in B2B the field)
  • Fluent in English and French, good copy-writing skills
  • Recent exposure to Google Ads, Facebook Ads, Linkedin Ads, Email Marketing, Email Marketing Automation, Push Notification is essential
  • Content Marketing / SEO related experience
  • Demonstrable experience of managing Advertising campaigns within budgets
  • Good Excel skills including experience with analyzing complex data sets using Excel
  • Highly organized with a logical approach to managing work volume
  • Proficient in Google Analytics, MixPanel, Amplitude and experience using 3rd party data insights together to have better insights
  • Ready to work in a fast-paced environment, and driven to get things done quickly
  • Always motivated to learn new skills and work on different aspects related to growth marketing

Also appreciated

  • Usage of SQL with Data Studio, Zoho Report or similar tools
  • SEO knowledge. Use Google Console insight to optimize content to achieve higher SERPs positions, and performance
  • HTML/CSS, JavaScript, PHP or similar
  • Usage of Google Tag Manager
  • Usage of WordPress CMS